Hello, I'm IvaMichele!

Thank you so much for visiting my store.

I created this shop because I love to be active. I run, bike, and have done a dozen triathlons, and am always looking forward to my next event. I have met so many of my wonderful friends through running, Crossfit, and other activities. As someone who had never run a mile before 2013, and who did her first triathlon without really knowing how to swim, I can relate to everyone who feels they want to start training but don't know where to begin or what to set as a goal.  

I never considered myself an athlete, and honestly still don't. And so many of my friends feel the same way. But I am, and they are too! So I named all of my products after the people who have inspired me to keep trying new things, going new places, and reaching new goals.

Thanks to everyone who stopped by to read this, and I hope the products we offer help you look great while training to achieve your next goal, whether it be a 5k or an Ironman, or simply just mastering a new yoga pose!

I'll see you at the start line!